NEW DELHI - India Yamaha division has seen a lot of success on the Yamaha R15. In India, the bike has a very high market share. However, look at competitors who play a lot of competition in the segment 200 to 250 cc, Yamaha will now issue a 250cc sport bike.
Yamaha decided to diversify the portfolio in 2012 was to launch a 250cc motor. However, the plan will be launched 250cc bike in 2013 and produced locally in India.
"The market for 250cc motorcycles in India continues to experience significant growth. Many other brands are more used to playing in that class. However, we also will begin play in the 250cc class and most especially the production process will be locally, "beber Roy Kurian, National Business Head, Yamaha India.
Furthermore, the localization of production will be impacted for consumers posotif motor sport in India. Because, later the price would be much cheaper and can compete with competitors. Thus was launched Motorbeam, Tuesday (28/02/2012).
In addition, Yamaha India has many options to enter the 250cc segment. Today will launch the first Yamaha Yamaha Fazer 250 which claimed far more powerful than sebelumnmya generation that just being in the 150cc class.
source; www.okezone.com
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