Jakarta - Indonesia's VW car price reached more than $ 20,000, and that's without taxes, but Volkswagen is now targeting a new segment of the car on the cheap with a price range of USD 60-80 million.
This means VW will explore low cost car segment as well as Japanese and Indian manufacturers. As reported by Reuters on Thursday (3/22/2012) VW this car is set up to explore the developing countries.
"In India we build a local version of the Vento and VW that cost only 84 million, in China we will build an even cheaper car the size of a Seat Toledo," said Head of Research and Development Ulrich Hackenberg VW.
"There is a segment of the market between $ 5500-7500, which is a real challenge," he added.
Tricks for cars can be cheap in developing countries, is to increase local content in the country. "But the car will not be sold to the Volkswagen brand, they will have their own brand," he said.
What type of car? Hackenberg said the most likely is a roomy sedan but can also larger passenger cars such as vans.
In Indonesia, the government is developing a program Low Cost Car Green (environmentally friendly cars at affordable prices). Major manufacturers began to like Toyota, Daihatsu, Suzuki has been agreed and is awaiting a clear regulation of the government.
The latest is that Nissan will produce cheap cars Datsun brand began with the 2014.
source: detik.com
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